🗝️ The Power Of The Buyer: Unlocking Creative Real Estate Wealth

Hey there, dealmakers and dream builders—Bill here!

Today, I’m about to share a mindset shift that’ll flip your entire approach to real estate investing on its head. Because here's the truth most people never figure out:

👉 Real estate success doesn’t start with the property. It starts with the buyer.

That’s right—the buyer is the key. Not some magic zip code. Not a fancy spreadsheet. And definitely not waiting for the market to “cool off.”

🔍 Curated Corner – This Week’s Buyer-Focused Gems

💰 Investor Insight: Podcast # 445: Anti-Negotiating Creative Real Estate Deals For Gargantuan Profits!

What if I told you the most profitable creative real estate deals I have ever done required zero negotiating skills.. would you call me crazy? What if I told you ... being a “smooth-talker” is actually killing your chance of landing gargantuan deals, and if you don't learn this lesson, it will cost you millions and even your career! How about I show you the “anti-negotiation framework” today by using 12-specific words in 30 seconds in any conversation that will convert any seller into a deal practically being thrown at you because it was such a psychological “pattern interruption”turning any hostel seller into your biggest advocate. In fact, the main reason most creative real estate entrepreneurs are struggling to close deals in today's economy is because they are not using this “anti-pitch” mindset that could change your success in this industry. The clock is ticking. Miss this one single episode and you will struggle with sellers while others walk away with your prize of the gargantuan deal you deserve!

Get It All Fully Exposed BY Clicking Here For FREE!!!

🛠️ Tool of the Week: Avail.co

One listing. 19 websites. Boom—instant exposure for your property. Ideal for reaching both cash and terms buyers.

📚 Book Drop: How Do I Know I Am Paying A Fair Price For Investment Property? By William Hawthorn

What You Will Learn From This Book …A big challenge in real estate investing these days is buying houses at a deep discount consistently so they can replace their income by buying property at the right price. So many students and clients tell me stories of how houses they make offers on often (like almost every time) get overbid and sold right out from under them. Only to find out, many times the folks who outbid them almost never have a formula and don’t know they are paying too much until it’s too late. In this book, you will get the exact formulas you need to guide you through any deal so you don’t lose your life’s savings on any deal. This simple to read guide is a must for any investor.Testimonials on bottom of back of cover:What Others Have To Say About Bill Hawthorn …Very informative, motivational and explained in a way that anyone can succeed. The information is laid out in a way so I cold just get out there and do it.

Go To Amazon And Pick It Up NOW!!

💸 Promo – Build Your Buyer List in 5 Days

Want a pipeline of ready-to-go cash and terms buyers? Get our Buyer Magnet Blueprint, complete with:
✅ Lead generation scripts
✅ Facebook ad templates
✅ Follow-up email automation

🎁 Get A FREE DEMO Of How It Work Here

🧠 Main Content: Flip Your Focus – It’s the Buyer, Baby!

🏠 Imagine This…

You find the perfect house. Great curb appeal. Killer price. Motivated seller.

But you’ve got no buyer.

That beautiful deal? Worthless.

Because a property without a buyer is like a stage with no audience. It looks great, but no one’s showing up.

🔑 Buyer Types 101 – Cash vs. Terms

Let’s break this down. There are two kinds of buyers you need to master:

💵 Cash Buyers

They want speed and savings. They’re flippers, landlords, or quick movers.

📌 Pro Tip: You don’t need a massive discount. Even a 5% spread can earn you a clean profit without ever touching the property.

Example:

• Market value: $400K

• You lock it up at $380K

• Sell to a cash buyer for $385K

• Clean $5K profit, no holding costs, no headaches.

Everyone wins.

🧾 Terms Buyers

These buyers are GOLD for creative investors.

They care less about price—and more about monthly affordability and financing.

Your value to them? You’re the bank. 💳

And when you control the financing, you control the income.

📌 Pricing Rule:

Keep your markup at 5–10% above market value. Too high, and you’ll scare them off. Just right, and you create an income stream that can last years.

🕵️ Buyer-Driven Due Diligence – Let Them Do the Work

Ready for a power move? Structure your deals using option agreements.

Here’s what happens:

• Your buyer pays for the Option to buy

• They do their own homework (title, inspection, comps)

• They reveal red flags before you commit fully

Translation: You outsource due diligence without paying a dime.

Let that sink in.

📣 Marketing Like a Pro – Get in Front of Buyers Fast

Today, you’ve got marketing firepower that used to cost thousands—for free.

Here’s where to list your deals:

• ✅ Zillow

• ✅ Avail.co (syndicates to 19+ sites)

• ✅ Facebook Marketplace

• ✅ Craigslist

• ✅ Local Facebook investor groups

Add clear photos, a compelling headline, and—this is key—highlight the terms available. That’s what separates you from the pack.

🤔 Are You Making This Mistake?

Too many investors obsess over the property. The kitchen. The ARV. The seller.

But here’s the truth: The buyer is the deal.

If you’ve got a solid buyer, you can find a property that fits them like a glove. Not the other way around.

In fact, the fastest way to profit in creative real estate?

✅ Build your buyer list first.
✅ Ask what they want.
✅ Go find it.

Now you’re not guessing—you’re fulfilling demand.

🧭 Action Time – Flip the Script

Ask yourself: 👉 Am I focusing on finding great buyers… or just great houses?

Because when you master the buyer side:

• Your deals move faster

• Your negotiations improve

• Your income becomes more consistent

This is how the pros do it.

🛠️ Let’s Help You Find More Buyers

Need to:

• Build a buyer list?

• Understand how to vet terms buyers?

• Craft option agreements that protect you?

We’ve got:
✅ Templates
✅ Training
✅ Coaching

Hit reply or message us—we’ll help you build your buyer-first system.

Or email: [email protected] 

📊 Poll of the Week – Let’s Hear From You!

What’s your biggest challenge with buyers right now?

• “I don’t have a list yet”

• “I don’t know what my buyers want”

• “I’m nervous about terms deals”

• “I can’t find cash buyers fast enough”

👉 Cast your vote and help us shape next week’s edition!

This is Bill, signing off.

Until next time, remember: In real estate, your buyer isn’t the end of the deal—they’re the key that unlocks it.

🎯 Creative Real Estate Dealology
🔑 The Underground Guide To Finding Deals Without Deep Pockets